A comprehensive guide to the nitty-gritty of prop styling from a top professional!
Imagine spending your days telling visual stories, dreaming up ideas for photo shoot, scouring boutiques, flea markets, and antique shops for the perfect prop, working with beautiful objects, and collaborating with photographers, art directors, and other creative minds. Prop styling encompasses all of these! Professional stylist Robin Zachary explains how to choose which type of prop styling is best for your goals: tabletop, food, crafts, events, soft goods, interiors, and more.

Learn: How to create client questionnaires and win jobs
Best processes for estimating your costs and pricing your services
How to choose props, surfaces, and backdrops
How to arrange objects to tell a story or sell a product
The logistics of photo shoots
How to craft an environment to exhibit a specific theme and cohesive style
How to advocate for yourself in negotiating with clients
How to photograph and film
Networking tips and how to promote yourself and your business

The styling resources section provide key tools: checklists, schedule plans, helpful forms, and more to help you work like a pro. Plus, tips and suggestions from a range of successful professional and emerging stylists.
This comprehensive, zingy guide to the business of prop styling helps newcomers skip over some first-timer failures and approach styling work professionally.[AuthorName]By Robin Zachary[/AuthorName][AuthorBio]Robin Zachary has styled and directed hundreds of fashion and still-life shoots around the world. The creator of The Prop Styling Experience®, a custom-designed hands-on styling workshop, she is also contributing home editor at Bridal Guide Magazine and its former creative director. Zachary is a frequent speaker at conferences and workshops. She has been on the faculty of Fashion Institute of Technology and has taught classes at the New York Botanical Gardens, the Penumbra Foundation, and West Elm. Her clients span corporate product brands, national magazines, e-commerce, and social media. She lives in New York City. www.thepropstylingexperience.com www.robinzachary.com[/AuthorBio][NumIllustration]Over 80 color images[/NumIllustration][CoAuthor][/CoAuthor][SubTitle]Take Your Prop Styling Skills from the Square to the Street[/SubTitle][ColorPattern]Over 80 color images[/ColorPattern]

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